As we welcome 2019, some have better reasons to crack open the bottle of champagne than others. It’s been yet another challenging year for marketing teams the world over, who have had to keep abreast of all the goings-on and novelties of the digital era in a race to increase web traffic, raise brand awareness and generate leads.
Whether you have reasons to celebrate or not, there’s always more you can do to improve your marketing performance and results, without having to shell out buckets of cash on expensive advertising campaigns. Here are three key mini-strategies to infuse into your 2019 marketing mix.
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Set your brand newsroom in motion
How many times in 2018 did you see the word “content” alongside business terms such as marketing, revenue and lead generation? Brand storytelling has turned into a buzz activity – but while it is often considered a one-hit wonder, producing compelling content with the rigour and care of a traditional publisher has become a necessity for businesses looking to attract consumers in the glut of voices of the digital space.
A report predicts that 39% of companies will increase their investment in branded content in 2019.
With the rise of social sharing and the proliferation of new content formats, such as QR codes, videographics and check-in technology, there are signs that quality content will continue to rule the roost in 2019.
With such a plethora of opportunities to reach an increasingly active community of consumers, you should be having a stab at each and every content form that you think would resonate well with the audience you’re trying to reach.
The thing to keep in mind when producing content, whether it is a blog, a white paper, a case study or an entertaining company video, is that it needs to strike a chord with your readership. So while you want to promote your product or services, try to keep self-references to a minimum.
People like useful, authentic information delivered in a compelling, user-friendly and transparent way. Remember that as part of social media, blogs are all about community building. If you happen to mention your product, demonstrate what problems it could solve and how users can benefit from it.